KeyWord Research Tips
Keyword research is an important first step for any Internet
Marketing campaign. Everything about search engine marketing revolves
around your website being Findable online. Of course, the necessary
first question any entrepreneur looking to take search engine marketing
on is - Findable where? If you are a pet retailer based in Boise, you
obviously don't want to have your website show up when people are
searching for televisions in Hawaii. Essentially, you do not want to be
Findable everywhere- you just want to be Findable everywhere your
customers are searching on the Internet.
This is where the importance of keywords comes in. A keyword is any
word or series of words (also known as keyphrases) entered into a
search box on a search engine. Keywords are the starting point for
every prospect or customer when performing a search or making a
purchase online. They are how your customers navigate the search
process and how the search engines deliver results pages to searchers.
For this reason, I have developed this blog of 3 keyword research
tips that anyone trying to figure out what their best keywords are
should know.
Keyword Research Tips- Tip #1: Use a tool- and by the way it's FREE.
One of the best keyword research tools available is completely free-
the Google external keyword tool. Obviously this tool only measures
Google traffic, but as Google makes up roughly 80% of the search
market, it's obviously a statistically significant portion of the
population. You can find this tool at
https://adwords.google.com/select/KeywordToolExternal. Before you look
to invest hundreds of dollars in a keyword tool, take a look at
Google's tool- it provides all the bare essential data you need to find
your keywords.
Keyword Research Tips- Tip # 2: Bigger is Not Necessarily Better-
When selecting your best keyword, you will see keywords getting
millions of searches per month. Many first-time marketers fall into the
trap of competing for high level words like pet or shop. This is
why Google gives the Advertising Competition graph in the first
column. The more that bar is filled in, the more difficult and
expensive it will be to rank for that keyword. Try to find keywords
that have some search volume, but much lower levels of competition-
avoid keywords with totally green competition bars!
Keyword Research Tips- Tip # 3: Take advantage of Targeting-
One of the most valuable elements of search engine marketing is the
amazing targeting potential at work. Just think- you can target someone
who (1) self identifies as a member of your target audience and (2) is
actively interested in your product at that time. When conducting
keyword research, pay attention to the keyword tails and what they are
saying about that potential customer. Cheap dogs for sale in Boise is
a lot different target customer than someone searching for Pure Bread
German Sheppard Puppies for Sale in Boise one customer wants a low
price and the other wants high-quality. Select keywords based on your
competitive advantage in the market.
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